In September, 2011, Sophia launched Sophia + Co, a boutique PR agency that specializes in connecting her clients with the right media. A self-described “news junkie,” Sophia’s love affair with the media started in elementary school, when she would glue herself to the TV screen, captivated by the local morning news. She uses this passion to develop interesting and creative angles to pitch her clients, which results in meaningful placements.


Sophia + Co provides the following services:

  • Media Outreach: generate unique and interesting angles for clients, pitch extensive network of tailored contacts in print, online, radio & broadcast media in the US, targeted pitches including seasonal stories, trends, new product launches, event promotions, designer features, business profiles, TV appearances and more
  • Writing Services: create Press Kits and draft press materials including press releases, bios, fact sheets, company history, pitch letters, promotional pieces
  • Press Events: from conceptualization to coordination, we handle all aspects of the event including: researching locations, hiring caterers and photographers, invitations, invite key media and handle media check-in
  • Media Tours/ Desk-Side Appointments: help promote new showroom/store openings, new product launches, special exhibits, new collections, etc. through thoughtful and strategic one-on-one desksides with the media
  • Media List Building: build customized PR plans for each client, identifying key media outlets (print, online and broadcast) and build brands through focused press outreach
  • Social Media Strategy and Execution: evaluate client's online presence and develop programs that effectively spread the message through twitter, facebook and blogs